Guides
Gold Guides
Plain-English explanations of how the gold market works — no hype, no jargon, no selling.
What Is Spot Gold?
The benchmark price everyone quotes — where it comes from and how it's set.
What Moves Gold Prices?
Five forces behind every up and down day, from real yields to central banks.
How Gold Is Priced
Spot vs. futures vs. retail: why the coin shop price is never the spot price.
Gold Purity Explained
Karats, fineness and stamps — what 999, 916 and 750 actually mean.
Physical vs. Paper Gold
Bars and coins against ETFs and funds: costs, risks and trade-offs.
Is Gold a Good Investment?
What gold does well, what it doesn't, and how people size it sensibly.
Start with the basics
New to gold? Read What Is Spot Gold? first, then check the live gold price today and try the gold calculator to see how purity and weight change value.